Ins And Outs Of Social Commerce Reviews
Being social in social media is not that difficult if it is your personal profile. People show genuine interest on your behaviour online. And it is easy to drive attention from friends and followers too. They will comment on your status and activities, write reviews or recommendations on request and do almost everything you want them to do to promote yourself
But will they promote your company brand for free?
Will they circulate the news of your newly launched product among their friend circle?
No it does not happen in that way. People don’t want to be bogged down by any new things that do not come naturally to them. So it is apparently proved that your personal social media profile (in Facebook, Twitter, Linked IN, Delicious) or thousands of followers into it are not going to do much good for you.
Dragging attention of consumer is an art. When it is about promoting commercial products the art gets more complex. It is never easy to persuade someone to write a review for your product.
Why they will out of no interest vote you? Moreover anything that you do inorganically won’t give you much output.
Therefore you need help from social media experts.
Will typical social commerce software vendor work in such case?
To me it is not. The reason is passive harvesting of user’s feed will have less good reviews than you do proactive harvesting.
What is proactive harvesting?
Reaching out social communities and harvesting positive and natural reviews is worth a million. You need someone who can reach out to consumers ready to contribute their opinion or leave a review.
Generating social commerce content and doing it fast is necessary if you want to run successful marketing research.
Collecting larger sample of customers that gives representative and positive picture of your brand
Precaution -
It is very important to see if the reviews are taken from a handful of disgruntled customers. In such cases your social commerce content will be a small review based negative conclusion. It may damage your sales and reputation as well.
The lesson is hook to a social commerce innovator who actually knows how it works in the best interest of a brand. .
