Be Vigilant About Repairs And Upkeep
Throughout this book, I’ve talked about the ways Trump gets premium
prices for his properties by offering impressive luxuries people aren’t used to seeing. He will only use the finest marble, and each
piece has to match. He will only use mirrored steel and it has to be
perfect. It’s one thing to use these materials; it’s another to keep
them in pristine condition.
Trump’s philosophy on repairs and maintenance is unwavering:
Everything must be constantly maintained by skilled personnel.
What other building owners and property managers do is not good
enough for TrumpThe windows must be cleaned every few weeks;
not just four times a year like other properties. Elevator carpets are
vacuumed three times a day, not once a week. Uniforms have to be
clean and pressed and fit properly. (By the way, the uniforms in
Trump buildings are designed with more flourish and distinction
than typical uniforms.) If you go into any Trump building, you will
notice that the marble floors are always highly polished and all glass
is spotless. A Trump rule for his properties is, “Don’t wait until it’s
broken to fix it, fix it before it breaks.”
This level of vigilance concerning service, maintenance, and repairs
is one of the reasons Trump International Hotel in New York
City, which has always had a Five-Star rating, was recently voted the
best hotel in New York City by Travel & Leisure magazine. This
property is not even branded with one of the big-name hotel chains,
such as The Four Seasons, Hyatt, or Ritz Carlton.
Even without
major name recognition, it was rated the number one hotel in New
York City. Capitalizing on Trump’s reputation for quality and service,
it also charges the highest rates of any hotel in New York City—
which guests willingly pay..
A classic example of timing a sale was demonstrated by Leonard Kandell
who made his fortune by constructing and leasing residential
apartment buildings in New York City. Traditionally, he was a longterm
holder. However, when the idea of converting apartment buildings
into cooperative apartments beca...
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The following are examples of several strategies that successful realty
investors utilize. Some of the strategies are short term and some
are long term.This strategy is long-term in nature, because you’re investing in a
property that you intend to hold, and then either develop it some
time in the...
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Renting houses or apartments has always been a great way for realty
investors to show a good return on their investment. However, when
it comes to renting houses to tenants, there’s another potential
method one can use to earn an even greater return. You can do it by
giving a tenant an option to b...
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Sometime a piece of real estate requires a change of use to achieve a
greater value. If you have a residential building that isn’t doing well and
the zoning permits the change to office use, check it out. If it’s costeffective
based on the cost of the conversion and the increased income
from off...
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Once again I must use Leonard Kandell as a prime example of brilliant foresight and real estate savvy. Kandell owned land on Central Park South in New York City under a ground lease owned by the operator of a Ritz Carlton Hotel. It was a valuable piece of land in a very strategic spot with a majo...
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